Our Icons

We strive to make products that endure. A snack, chew or treat that is healthy, tasty and safe - a quality product that is perfect for our furry friends to savour. Ultimately it is you who decides which products are of the highest standard and thus will continue to be available for years to come. We call them icons but continually seek to improve them so that they remain a top favourite of yours and your furry family.

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Favourites of your furry family

Bold designs, best-quality, branded products

Feeding your best friend a snack, chew or treat for a long and happy life is a walk in the park with our icons. To get those tails wagging, you want a product with nutritious ingredients and flavours they love. Go ahead, give your furry family member every day goodness you can trust to help him be his very best. Add a recipe for a happy tummy and share the variety!

Cerea®

Vegetarian dog treats that will help dogs to keep their winning smile. Cerea® is the daily dental chew with a unique texture, designed to promote overall good oral health. These all natural and easily digestible chews are great for dog's teeth. Every dog can enjoy cleaner teeth and fresher breath as they chomp away happily on these delicious chews.

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A top seller right from the start

Chicken that tastes amazing

ChickenD'light®

Rich, chicken snacks dogs love. Dogs get to enjoy a mouthwatering and premium-quality treat that is made using only the finest natural ingredients. Our ChickenD’light® dog treats make a perfect protein-snack any time as well as an ideal training treat when broken into smaller pieces. Quality and taste that’s evident in every bite.

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Nogaas®

Loved by dogs and dog trainers, Nogaas® are the ideal training treat. The soft treats have an irresistible flavour to keep dog’s attention. Young or old, dogs will flip for the amazing taste so you can feel good about rewarding their good behaviour, while training or anytime the day. Easy to break so all dogs can eat and enjoy these meaty trainers with a big taste into every bite.

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Bite-sized rewards for all

Kitty-approved tidbits of tastiness

PrimaDonna®

Cats love chicken and fish. Our natural cat treats are prepared with hand-selected chicken and pollock that is pieces to perfection. PrimaDonna® cat treats are made with limited ingredients, which makes them easy to digest and a great snack for your fabulous feline. Just tasty, grain-free treats for your kitty with an enticing soft and chewy texture.

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Treat your pet with our favourites

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